720Fly was a lifestyle apparel brand I co-created, after recognizing the need for a brand to reflect the new demographics of the fly fishing community. I was responsible for everything from creative direction, branding, apparel design and sourcing, e-commerce and social media management.
design, product photography / art direction
photo credit: Lund boats
lifestyle photography / art direction
design, product photography / art direction
editorial design, typography / art direction
design, product photography / art direction
design, product photography / art direction
design, product photography / art direction
design, branding, digital advertising / art direction
design, branding / art direction
In-house design and brand direction for FLW.
Developed brand standards to be used across, photo, video and editorial work. Managed event collateral production, including signage, vehicle and boat wraps, and digital graphic assets for TV.
Relaunched the FLW shop, with new creative direction, apparel design, and production sourcing, resulting in a 600% growth in e-commerce and event based sales.
The featured images were part of the 2018 and 2019 season creative for the professional tour circuit. The challenge was to bring competitive fishing into the modern era, and solidify it in the sporting space, with out of the box imagery.
FLW Tour event graphic
FLW Tour event graphic
FLW Tour event graphic
FLW Tour event graphic
FLW Tour event graphic
FLW Tour event graphic
FLW print ads
FLW Tour event trailer wrap with sponsor logos, event collateral.
FLW Cup event space graphics and signage, TV graphics. Source image: Digital P Media
Brand boat wrap
Sponsorship and partnership boat wraps
Partnership proposal graphics
FLW shop apparel development
FLW shop apparel development
FLW shop apparel development
FLW shop apparel development
Branding work
Omaha Baseball Village, a fan event and retail space coinciding with the College World Series.
FLW Fishing Kid's Club
Costa | FLW High School Summer Camp Badge
Sideling Hill Hackle, family run rooster farm.
Northern Drift Outfitters, specialty fishing guides located in northern Minnesota.
Microbe Armour, proprietary surface coatings that actively kill viruses and bacteria.
In-house design work for Routine Baseball. Project scope ranges from trend spotting, design process from concept to completed items, art direction, event space design, and social media work.
Product and model photography by Jackson Riggen.
Brand creation and execution for Northern Drift Outfitters, a collective of specialty fishing guides based in northern Minnesota. Elevated brand details and well thought out web presence has helped NDO steadily grow in a competitive industry.
Northern Drift Outfitters brand mark.
website design.
Business cards, printed on eco friendly recycled paper.
Web and social content. Photo © Jackson Riggen www.jriggenphotography.com
branded sun protection. photo © David Martin
Lifestyle marketing collateral - UV protected decals
adidas x Routine Baseball special edition collab icon trainer.
This was adidas Baseball’s first ever collaboration. The shoes completely sold out in 8 hours.
The concept honors the journey to success in a baseball career. These shoes have a pattern and color scheme that grab inspiration from the seats of old coach buses, something a lot of baseball players are familiar with. This is to remind players of the grind that comes with baseball’s unique journey to the top. Not only do they represent where you’re headed on a career path as a ball player, but where you come from as well.
Art direction Harold Arandia
Images © adidas Baseball
Apparel development for Rawlings. The project goal was to take Rawlings brand and grow their apparel offerings to a younger audience.
Illustration samples from a variety of commercial and personal projects.
Personal film photography, capturing a fall fly fishing trip to the Upper Peninsula of Michigan. Film and fly fishing pair so well in my opinion, the reward is in their art form.
Utilizing Kodak Portra 400 and Kodak ektar 100.